Butaca italiana Mid-Century moderna de terciopelo de Gio Ponti para Cassina, años 50

Born in Milan in 1891, Giovanni (Gio) Ponti studied architecture at Politecnico. After serving in World War I, he worked as Art Director for respected ceramics company Richard-Ginori. Between 1923 and 1927, he partnered with architects Mino Fiocchi and Emilio Lancia. In 1928, Ponti launched both his own architectural studio and the famed magazine Domus. Through the pages of Domus—and, later, those of Lo Stile, which he founded and edited between 1941 and 1947—Ponti influenced international design taste for over 50 years.

Around 1933, he teamed up with engineers Antonio Fornaroli and Eugenio Soncini to form Studio Ponti-Fornaroli-Soncini, which embraced a decidedly Modernist idiom and lasted until 1945. In 1950, he won the design commission for what became one of the 20^th century’s most iconic buildings: Milan’s 32-storey Pirelli Tower (built 1956). In 1952, he partnered with architect Alberto Rosselli (Studio Ponti-Fornaroli-Rosselli); after Rosselli’s death in 1976, Ponti continued to collaborate with longtime partner Fornaroli.

Throughout his career, Ponti juggled numerous roles, including architect, industrial designer, craftsman, professor, painter, editor, and journalist. In addition to his prolific architectural work, Ponti’s design credits are also extensive, ranging from coffee machines (the world’s first, the Pavoni, in 1949) to lighting and furniture for the likes of Cassina, Artemide, and Venini.

Italian furniture manufacturing giant Cassina, originally named Amedeo Cassina, was founded by brothers Cesare (1909-1979) and Umberto (1910-1992) Cassina in Meda, Italy in 1927. Although initially specialized in bespoke woodworking and high-end interiors, by the 1950s the brothers took the company in a new direction, anticipating the growing demand for mass-produced home furnishings. Cassina is often credited with introducing industrial design to Italy and has built an international reputation for collaborating with some of the world’s most respected designers.

Notably, in 1964 (while famed architect Le Corbusier was still alive), Cassina signed the first exclusive licensing agreement covering the edition rights for designs by Le Corbusier, Pierre Jeanneret, and Charlotte Perriand. The company soon after launched the I Maestri Collection which over the decades has gathered major icons of design under the Cassina brand, such as the LC4 Lounge (1928) jointly designed by Le Corbusier, Jeanneret, and Perriand, as well as Dutch architect Gerrit Rietveld’s 635 Red & Blue Armchair (1918), Scottish architect-designer Charles Rennie Mackintosh’s Hill House Chair (1902), and many more.

With a focus more on partnering with the best designers rather than creating and maintaining a particular style, Cassina is responsible for some of the most recognized and beloved designs of the 20^th and 21^st centuries. Highlights include Italian architect-designer Gio Ponti’s Superleggera Chair (1957), German designer Konstantin Grcic’s Kanu Chair (2009), Iranian-British architect Zaha Hadid’s Zephyr Sofa (2013), and French designer Philippe Starck’s My World Sofa (2013).  Throughout its visionary collaborations with both design luminaries and cutting-edge experiments with new talents, Cassina has remained dedicated to the Italian design ideals of craftsmanship and quality, and the brand continues to excel in the fusion of industrial technology and artisanal production.

Cassina’s designs are included in permanent collections the world over, such as the Museum of Modern Art (New York), Vitra Design Museum (Weil am Rhein) and London Design Museum.

Cassina is now a part of the prestigious Poltrona Frau Group.

* All images courtesy of Cassina.